An exerpt from the foreword which has words from William McDonough and Cameron Diaz:
" William McDonough - The world often sees environmentalism or being green as being less bad. IT's really not about being less bad, it's about being more good. So I think that's the difference. When all of a sudden you realize that we have to become a creative force, not just a less destructive force. That's a big revelation."
"Cameron Diaz - If you think of (being sustainable) as taking away something, withholding something, and not having everything that we want, then nobody wants to participate in that. Nobody wants to be a part of it. But the idea of still getting everything that we want, but just doing it in the right way, in a good way -- not less bad but more good -- that is the real goal."
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